Selling to Mompreneurs

Marketing Profs has a very interesting article by Lisa Johnson about the growing group of small business mavens dubbed “mompreneurs.” 

Mompreneurs are mothers who start businesses, usually from their homes.  You’ve probably seen or read another acronym sometimes used to describe this phenomenon:  WAHM, or “work at home mom.”  If you do a Google search for that acronym or phrase, it will introduce you to a whole subculture of women who start small entrepreneurial ventures.  Often they find support and advice through bulletin boards and other online venues where they congregate.

The Marketing Profs article profiles the two women who coined the phrase “mompreneur” and even wrote a book about it and have their own Mompreneur website.  The article goes on to list the top ways to reach this demographic online:

1. SUPPORT: Create ways to support this emerging entrepreneurial group.
   
2. STORYLINES: Mompreneurs provide a great storyline to reflect in your advertising and brand messaging.
   
3. CONNECT: Find ways to connect like-minded women. 
   
4. FLEX: Understand that mompreneurs have demanding schedules and deliver your products and services with greater flexibility.
   
5. FORWARD: Viral marketing is huge among mompreneurs.

Read the full article at Marketing Profs and ask yourself:  are you intelligently marketing and selling to these mompreneurs?  Do you know their needs and how to meet them? And are you familiar with how to find them in order to sell to them?

Tags: Business; small business; sales; entrepreneur; startup; WAHM