Rundown of Small Business Communities of Banks
- 3 Comments
- July 10th, 2008
NetBanker has an interesting overview of the small business community sites of banks and financial services companies. Jim Bruene, the author, gives a summary of these communities:
American Express’s OpenForum
Bank of America’s Small Business Online Community,
Capital One’s Slingshot,
HSBC’s (UK) Business Network
Intuit’s Quickbooks Group:
I’ve had involvement with several of these, including the Intuit QuickBooks Community. I’ve also been a member of Intuit’s JumpUp.com.
And of course I’m especially partial to American Express’s OpenForum site, as I write there weekly.
Advanta’s Ideablob is perhaps the most unique concept of them all, being designed around a monthly contest.
Jim includes Compete.com traffic graphs, which while they are imprecise, at least show relative traffic and popularity. They demonstrate one thing above all else: that hard work, persistence and longevity matter. That is aptly demonstrated by the QuickBooks Community, which is the big Kahuna in terms of traffic, content and community size. It’s no conincidence that it’s also has been around the longest.
The lesson? Don’t wait to start a small business community, and when you do, don’t ignore it. A community will not grow on its own — you must work at it.