Jul

28

Speak Small Business’s Language

July 28, 2005 | Anita Campbell

Today while researching something else, I ran across this short piece over at Banktech.com.  It has priceless advice not only for banks marketing to small businesses, but for any vendor targeting the small business sector:

“…[I]n order to succeed, bankers first have to speak the language of small business. In other words, don’t give business owners a choice between ‘wire transfer’ and ‘ACH,’ but instead between the options of ‘Send money today for $15′ and ‘Send it in two days for $0.49,’ ….”

Tags: Business; small business; sales


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