How to Get Startups to Say “I’m in Love with Your Bank”
- 7 Comments
- December 2nd, 2008
Here’s another piece of advice for you bankers — and for any business with retail outlets serving small businesses. The advice? “Get in the mindset of making it easy on small business startups.”
Last week I wrote about key features that startup small businesses want from their banks.
Then this past weekend I happened upon an article written by Your Friendly Neighborhood Computer Guy, who lists 7 things he looked for in a business bank.
At the top of his list were hours and location. He found a bank, and had this to say about it:
What attracted me first and foremost to TD Bank were the first two things on my list above, hours and location. TD Bank calls itself “America’s most convenient bank”, and that’s no joke. There’s a branch right down the road from my apartment (the closest bank to where I live) and there’s a branch down the road from my office. Here’s the kicker …. the bank is open until 8PM on weekdays, 6 PM on Saturday, and 4 on Sunday!! Yeah, that’s right, evenings and ALL weekend long. This was the only bank anywhere near me that offered these kind of hours. They also offers same day fund availability and 300 transactions per month, the highest of any bank I visited. To top it all off, the staff there was super friendly and very helpful.
Too good to be true? We’ll find out. Believe me, you all will be the FIRST to know if something goes wrong with these guys. But so far, I’m in love.
In my earlier article that I wrote for the Deluxe Quarterly (PDF) I focused a lot on the bank offerings: what those offerings should consist of and why small businesses have a growing need for them.
We had limited space for the article. As it was, my original article was almost cut in half to fit the space provided. So I didn’t have enough room to discuss everything, such as hours of operation.
But I think that hours of operation and locations should be added right at the top of the small business wish list to meet their banking needs.
We all know that people today are busy and convenience matters — a lot. It probably matters most of all to startup business owners who are incredibly busy during the regular workweek serving their own customers. Extended hours and locations, like online banking, serve this need.
For small community banks and credit unions with limited or non-existent branch networks this may be harder to achieve than for larger institutions, but you should at least try. For instance, extended hours is something you can achieve even with a single-office financial institution.
Bottom line: banking shouldn’t be a hassle. Make it easy on small businesses. And that’s how to think about it: how can I make banking easier on startups — so that they write things like Friendly Computer Guy when he spontaneously declared about his bank, “I’m in love.”