11 Apr

The Franchisor and Baby Boomer Entrepreneurs

Once upon a time, being an entrepreneur was the exclusive domain of the young.  If you were older than 20-something, everyone assumed that you had no interest in starting a business.  By your 30s you’d already own your own business, they thought.  Or you’d be safely cocooned in a corporate career.

Of course, that WAS the reality…back in the day.  Back in the day when employees could expect corporate jobs for life, that is.  We know those days went away a long time ago.

Today, people have multiple careers in a worAging U.S. populationking lifetime.  What’s more, careers and work are much different today than 20 or 30 years ago.  Today it’s flexible scheduling and part-time work.  We also see more contractors and consultants who move from assignment to assignment. 

These workforce changes have hit the Baby Boomers, too.  A study by AARP found that 80% of people expect to work after retirement – meaning, retirement really isn’t retirement in the traditional sense any more. 

As the chart to the left shows, the U.S. population is aging fast.  At the end of 2004 the last of the Baby Boomer generation turned 40.  So what are all these Baby Boomers going to do once (like me) they hit the back nine of life? 

A fair number are buying franchises, as this article in Entrepreneur points out (via Wayback Machine).

 You see, many Baby Boomers with considerable business experience, or who have spent the bulk of their careers in the corporate world, aren’t comfortable with a pure startup.

The uncertainty of it, the lack of structure and support — it all makes them very nervous.  Not everyone is cut out to start a business from a clean sheet of paper.

That’s why the franchisors that provide the best systems — marketing, technology support, customer service and operations — will have a leg up on everyone else.  Franchisors that have strong internal competencies in the areas of systems, technology, supply chain efficiencies, and so on, can leverage those strengths to attract the most promising franchisees.

The Baby Boomer entrepreneur understands and values these kinds of internal competencies — more so than the younger, less experienced franchisee. 

  • -->
  1. EJMalyn said on May 14th, 2007 at 12:36 pm

    Horray For The Baby Boomers! With our knowledge, understanding, and desire we will most definitly seek new beginnings with new work options. I very much agree that franchising is a very appealing choice. THUMBS UP!!!

    Reply

Welcome to Selling to Small Businesses

Welcome to Selling to Small Businesses, where we share tips to help you understand how to market and sell to the small business market. Explore the site.

Recent Comments

Instructional Videos

  • Using LinkedIn

  • Using bizSugar.com

  • Using Twitter

  • Click videos for larger size
  • YouTube channelYouTube Channel

commercials

  • Awesome list of Top 100 Small Biz Podcasts
  • Fools Gold by Scott Shane -- check it out at Amazon.com

Explore This Site by Date

Archive Form