The Power of the Testimonial
- 1 Comment
- March 22nd, 2006
Do you use testimonials in your sales efforts? In case you have overlooked this simple but powerful technique, do visit Small Biz Survival (a blog about rural small business) and see what Becky McCray has to say about the subject.
She likens the idea of “tagging” content online to a testimonial, something I had not thought of in quite that way:
Use tags for del.icio.us, Furl, Technorati, and other online tools. As marketing and advertising continue to over-saturate us, the boom in social bookmarking and social searching online is one of our coping responses. It’s the current version of word of mouth. The same people who are paying less attention to your ads are paying more attention to the advice of other real people. That little tag means that someone has endorsed you online. So make it easy for people to tag you.
Hat tip to Professor Cornwall for the link. He is hosting this week’s Carnival of Entrepreneurship at his blog and it is also worth checking out.
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You are completely right about the power of testimonials ! And I use a tool that might be interesting to all you readers.
Our company (BBC) appealed to Our Clients (www.our-clients.com). Our-clients is an online tool that makes it easy to collect testimonials from your clients and keep them up-to-date.
The testimonials are completely trustworthy thanks to the fact that not only you but also your clients have control on what is published. And testimonials have to be updated or confirmed every 12 months. So you end up with a list of testimonials that are real and recent. Only those will convince your prospects.
Cheers,
ReplyKevin