What to Consider When Exhibiting at Trade Shows

If you don’t already exhibit at trade shows, at some point you may get the itch to do so. 

Today there are more opportunities than ever for trade shows to reach business owners. For instance, small business conferences designed to attract small business owners are getting more popular.  Also, you can find an endless number of industry-specific shows that attract business owners and managers. 

But trade shows can be expensive.  And it’s not just the exhibitor fee you have to worry about.  All the other expenses involved in working a trade show may seem small individually, but taken together really add up.

On top of that you have tons of details to consider — everything from what size and type of booth, all the way to renting versus shipping equipment to the show.

The team at Rogue Amoeba Software have written up a 4-part series about their experiences exhibiting recently at the MacWorld Show.  The series is a must-read if you are considering an industry trade-show in your company’s future.  Read:

Part 1: Costs
Part 2: On The Show Floor
Part 3: Decisions, Decisions
Part 4: Odds & Ends

Hat tip to Tradeshow Startup for pointing to these links.